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Changing the Game: How Video Games Are Transforming the Future of Business

By David Edery, Ethan Mollick

Changing the Game: How Video Games Are Transforming the Future of Business

You can view this book's Amazon detail page here.

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Started reading:
2009-07-02 14:37:37
Finished reading:
2009-07-11 09:04:21

Review

Rating: 4

Focusing on games as business and the use of games to drive business, whether it be advergaming, creating a business presence in a virtual world or creating alternative reality games. Since one of the authors is the former Portfolio Manager for XBox Live Arcade, the book tends to shade towards examples of games for the XBox 360. A fairly quick read likely to be of interest to those who also like media studies of games by academics such as Henry Jenkins. If you’re already familiar with the topics, then something a little meatier might be in order, though there’s some good insights in this book.

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